As you may know, multi-channel marketing is one of the more effective methods of reaching and communicating to customers. The thing is, multi-channel campaigns tread on a thin wire between effectively “communicating to” and “blasting” customers.

Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]

Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]

How do you currently measure the success of your marketing?

Do you take into account the synergetic effect of social media, multi-channel campaigns (email, direct mail, web, sales calls, sms), SEO/SEM, blog, PR… in your lead generation process?

It is a simple concept, but is often overlooked: Conversion is highly unlikely at the first attempt (unlike the dating world, your prospect is almost never in a drunken stupor!)

The solution?

1. Build a relationship with your prospects over multiple touches and across multiple platforms
2. Focus on the marketing tools that your prospects use
3. Use the stacking effect of these integrated marketing touches to get your prospect on board.