Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]

For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz,  [...]