It may seem like a contradiction - integrating viral/social applications and 1:1 direct marketing.

Personalized direct marketing allows you to engage your customers in 1:1 communication and viral marketing seems to do the reverse (engage the community).

Yet… this ‘mismatch’ if done effectively is really a ‘match made in heaven’ for marketing professionals. Even better if the application, presentation or video is relevant to your brand and what you do.

This summer, we challenged our customers and prospects to ‘climb the multi-channel mountain’ while providing them with resources and best practices to help them prepare for the climb.

Check out the latest video “Preparing to climb the multichannel mountain” .

As a ‘carrot’ for you to view the video, we are running a “most insightful comment” contest. To take part, submit a comment about the video on Youtube and you could be having coffee on us.