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Posts Tagged ‘ Obama ’

Marketing lessons from the elections

I’ve seen a lot of stuff written on other marketing blogs about the US election. While most came off as fluff to me, Al ries makes some convincing points on his monthly post on Adage about what marketers can learn from Obama’s campaign.

Some good points Al made:

The average guy with the right message can take on large corporations (watch out Google!)
Sticking to the same message. Telling it often makes it stick.
Different is better than better in marketing
Simplicity, consistency and relevance in your campaigns!

Read more from his post at http://adage.com/columns/article?article_id=132237

Rohit Bhagava included a visual analysis of Obama’s campaign.
Check out his post at the influential marketing blog
http://rohitbhargava.typepad.com/weblog/2008/11/how-obamas-bran.html

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