As the On Demand conference approaches in a few weeks, I would like to share the content of the presentation I will be giving at the conference.

The title of my presentation is, “Eating the Whole Whale”

So, what does “Eating the Whole Whale” mean, anyway? It conjures up some pretty strange images to say the least! A man, with a bib, knife fork and salt shaker stands on the beach of a deserted island, licking his lips and hoping that a passing whale will stop in for an instant lunch…that’s more the stuff of cartoons than…