Personalized URLs is a popular ingredient in direct marketing mixes. The popularity is spawned by various benefits the medium offers marketers, primarily higher response rates. The list of benefits continues to grow as personalized URLs become more personalized and more robust, eventually evolving into a new breed of communication portals.
Simply attaching a name to the [...]

What is the “right” solution for your cross media marketing needs? It can be a daunting process trying to figure that out. Depending on what each vendor is pitching to the market, the cross media marketing challenge is presented differently. No doubt, each vendor will tell you their solution is the “right” solution for your [...]

So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably [...]

Tom baker wrote about how Personal URLs could be a “purple cow” for agencies.

He made some relevant points which I highlight below.

1) Personal URLs make your direct mail piece unique (something people have never seen before in your marketing)
2) Personal URLs help maximize your marketing dollar (Especially important in today’s economic climate)
3) Per the DMA, more people prefer to respond to a direct mail piece online (you should to as this gives you better and immediate response)
4) Personal URLs gives your customers/ prospects a better “experience”
Read the full article: http://www.allbusiness.com/marketing-advertising/marketing-advertising/11472197-1.html