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With Google Browser Size, you can see if your website is optimized for view on most browsers. A layout over your website tells you what percentage of users will see your content without having to scroll.

Use this to optimize the design of your personalized URLs and web landing pages, especially if you have important call to action buttons that you do not want your recipients to miss.

A preview from our latest personalized URL strategy article:
One of the jobs of any marketing professional is to make sure that the explosions generated by any marketing campaign are controlled and kept to a minimum. Everyone wants an “explosion of customer interest”, but no one wants a “firestorm of customer complaints” or an “eruption of [...]

This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
We were originally inspired to produce the guide when we saw marketers making the mistake of relying too much on the “URL” rather than the true benefits of using personalized URLs in an [...]

Personalized URLs is a popular ingredient in direct marketing mixes. The popularity is spawned by various benefits the medium offers marketers, primarily higher response rates. The list of benefits continues to grow as personalized URLs become more personalized and more robust, eventually evolving into a new breed of communication portals.
Simply attaching a name to the [...]

Personalized URLs are not a made-to-order magic trick you can buy from the store and immediately get results for your business.

Like all marketing tools you use, personalized URLs require you to:

• think about a strategy for reaching your different customer segments
• plan on integrating your ‘magic’ personalized URLs with current media
• make a conscious effort to follow through on each message you send.

The conversion rate, in marketing terms, is not rocket science. Simple formulas can equate to the optimal conversion rate. Depending on the initiative and objective, there are multiple formulas that will give you the conversion rate you are looking for. I cannot say which formula works for which objectives, but I can tell you a [...]