It is unsurprising that the printing industry might find themselves in a strange sort of limbo in the advent of new media and technological integration. This industry relies heavily on traditional mediums and now print media is quickly losing readers and advertisers to newer mediums such as I-Phones, I-Pads and laptops. During the 2009 recession panic, print companies did not know what to do or where to go, and many people were laid off because of fear, convinced it was the only way to survive. What is the way to survival for these companies?
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In conjunction with the upcoming Offset and Beyond Conference, the Printing Industries of America (PIA) is offering a free live webinar, “Selling Through the Storm.” It is co-hosted by L2, Inc and is presented by our CEO, Wrich Printz.
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Amid fears of the spreading credit crunch affecting your core print business and limiting your ability to purchase expensive print equipment on credit and half measures for tiding the poor economic conditions, we suggest you diversify your business out of trouble.
While your immediate concerns are to cut down staff and reduce investment (even on marketing), these actions may leave you in a disadvantaged position to grow your business when the economy picks up.
A better option would be to reduce your cost while increasing business even while your competitors trim theirs.
Industry Data:
Clear market trends suggest that marketers have long been looking to the web to compliment print in reaching their target customers.
Marketers are increasingly going direct, personalized and online! Are you keeping up?
If you are already using digital press from the Canon CLC and Konica Minolta 850 on the low end to the Xerox iGen3, Kodak NexPress and the HP Indigo on the high end, then you have already made it easy for your print company to diversify your business, growing while the industry does!
If you’re stuck with offset press that are huge and expensive to run and maintain and set you back with millions of dollars in debt then now would be a good time to ‘go digital’.
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