As I was taking out the trash this past weekend, I realized how much marketing $$$ was being thrown away. I decided to pull out all the direct mail pieces from the trash bag and sort through them. Every piece was composed of different offers, content and images. After a brief examination, I realized a [...]

The following are 3 simple tips to improve response from your email campaign.
1) Make your content and offer relevant
2) Get them acquinted with you
3) Be clear how you want them to respond (Call to action)

Read more about these tips in today’s email post.