So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably [...]

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We, as marketers, can all agree that design (use of graphic elements) is an important part of marketing communications. This is true because we, as humans, are extremely visual. We judge others based on the way they dress, assume colorful edibles are delicious and often consume products that have a fancy packaging. When deciding on [...]

Ever had people say to you “wow, you guys have a great product, but we’ve never heard of you”? That’s what you usually get when you cross the plateau between your initial customer segments and your subsequent ones. You really want to send out 10,000 emails a day to reach a larger number of customers that you feel will really benefit from your product, but you know it doesn’t work that way.