How do you currently measure the success of your marketing?
Do you take into account the synergetic effect of social media, multi-channel campaigns (email, direct mail, web, sales calls, sms), SEO/SEM, blog, PR… in your lead generation process?
It is a simple concept, but is often overlooked: Conversion is highly unlikely at the first attempt (unlike the dating world, your prospect is almost never in a drunken stupor!)
The solution?
- Build a relationship with your prospects over multiple touches and across multiple platforms
- Focus on the marketing tools that your prospects use
- Use the stacking effect of these integrated marketing touches to get your prospect on board.
