This ad ran in Singapore, but has been ruffling feathers all around the world, especially in the US.

In an interview for marketing-interactive singapore, Jayine Chung, copywriter for Religion, the ad agency that worked on the ad, said “Our client wanted something edgy and not something you would expect from a fast-food chain“.

Do sexy messages work for your business? Definitely not with every marketing segment, but that is where variable data printing comes into play.

== Test which messages work for each marketing segment and speak to each person in a way that motivates a response. ==