The latest QR Code campaign for Unilever’s Clear Shampoo in Thailand has resulted in a viral explosion of over 10 million hits. The campaign objective was to raise awareness for healthy scalps, while promoting Unilever’s latest hair care product. A local agency, Lowe Thailand, created the campaign where a “Guerilla Troop,” each member with a QR Code shaved into the back of their heads, was deployed onto the streets of Bangkok…
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Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
It may seem like a contradiction - integrating viral/social applications and 1:1 direct marketing.
Personalized direct marketing allows you to engage your customers in 1:1 communication and viral marketing seems to do the reverse (engage the community).
Yet… this ‘mismatch’ if done effectively is really a ‘match made in heaven’ for marketing professionals. Even better if the application, presentation or video is relevant to your brand and what you do.
This summer, we challenged our customers and prospects to ‘climb the multi-channel mountain’ while providing them with resources and best practices to help them prepare for the climb.
Check out the latest video “Preparing to climb the multichannel mountain” .
As a ‘carrot’ for you to view the video, we are running a “most insightful comment” contest. To take part, submit a comment about the video on Youtube and you could be having coffee on us.
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We used to have Neighborhoods in this country. People who lived on the same street as you, kids played together and went to the same school, and became part of your social fabric. Some of them you liked, some of them you mildly tolerated, but you basically got along, because it was best for the [...]
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First saw this on BL Ochman’s blog. Couple of blog posts ago I wrote about the lack of marketing on Avril Lavigne’s hugely popular “Girlfriend” video.
See how Ben Walker adds relevant links to his blog, twitter account, mp3s and even a Twitter song shirt.
Talk about making it easier to “follow you”.
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