It is unsurprising that the printing industry might find themselves in a strange sort of limbo in the advent of new media and technological integration. This industry relies heavily on traditional mediums and now print media is quickly losing readers and advertisers to newer mediums such as I-Phones, I-Pads and laptops. During the 2009 recession panic, print companies did not know what to do or where to go, and many people were laid off because of fear, convinced it was the only way to survive. What is the way to survival for these companies?