
How do we adapt to this changing web landscape to be sure that the people who need to find us can do so quickly and easily?
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If you are going to provide a hook, why not attach something to it?
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98.9 The Rock! solicited videos from their listeners for their next TV ad and people are now voting for the best.
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Given the viral nature of the internet, something that is interesting, easy, and amusing will tend to spread quickly. However, due to the nature of most people, something that is also satirical or controversial is going to spread even faster.
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