That’s 100 million views on youtube for Avril Lavigne’s Girlfriend music video. It is the first viral video to cross that mark and is stunning for essential a “commercial product” meant to sell CDs.

See it here: http://www.youtube.com/watch?v=cQ25-glGRzI

its a pity that there are no links anywhere to buy her latest CDs. No updates of a new album release. Nothing on “The best damn tour“. Nothing that immediately converts these staggering numbers into increased sales or even to pass useful information to her fans about an upcoming concert or performance (she just performed in Singapore 2 days ago).

Granted the publicity and revenue sharing is already phenomenal, but still some wasted opportunity has not been seized. And while Avril has already performed for Nissan’s live sets on Yahoo music, nothing for google or youtube.

Kudos to the marketer at RCA records who woke up one day and said, people are already uploading her videos, why don’t we make one official. But I would really like to see a link to a page with updates for avril fans that is not more than one click away.  That would make this even more exceptional.

On a side note: I remember when Avril first launched this album some of her fans were stunned by the change in music style. The lesson for marketers: Sometimes you just have to get it out there and wait for the response.