I follow CopyBlogger quite religiously. 80,000 readers do that too. Why?
Because as marketers, writing effective copy is an important skill. Yes anyone can write copy, but does your copy convert?
Full article by Jason Cohen on CopyBlogger: 10 secrets to more magnetic copy
Here are some highlights from the article
- Don’t hedge
Writing copy that is strictly true makes your writing become soft and pudgy. Only write impact sentences that capture attention. - Brevity
Write copy that is entertaining and easy on the eyes. Anything more than a few sentences gets ignored, just like the salesy public speaker. - Tell a story
Surprise Surprise, people do not respond to features, sales talk, they respond to stories. Tell a story that captures the benefits of your product and you have a captive audience.
Full article: 10 secrets to more magnetic copy
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I need to relearn these points each time I write!
Life’s a learning experience.
I’ve been reading your posts for the last couple of hours, and it all may be really informative and nicely written. I did want to allow you understand that for some reason this post doesn’t seem to function in Internet Explorer. On a side note, I had been wondering if you wanted to swap blogroll links? I hope to hear from you soon!
Good weblog, just looking close to some blogs, seems a pretty good platform you’re using. I am currently using Wordpress for a couple of of my websites but looking to alter one of them over to a platform comparable to yours as a trial run. Anything in specific you would recommend about it?