Writing effective marketing copy | Better Response Marketing

Writing better copy

Posted by Ryan Lou on December 6, 2009

writing-effective-copy

I follow CopyBlogger quite religiously. 80,000 readers do that too. Why?

Because as marketers, writing effective copy is an important skill. Yes anyone can write copy, but does your copy convert?

Full article by Jason Cohen on CopyBlogger: 10 secrets to more magnetic copy

Here are some highlights from the article

Don’t hedge
Writing copy that is strictly true makes your writing become soft and pudgy. Only write impact sentences that capture attention.
Brevity
Write copy that is entertaining and easy on the eyes. Anything more than a few sentences gets ignored, just like the salesy public speaker.
Tell a story
Surprise Surprise, people do not respond to features, sales talk, they respond to stories. Tell a story that captures the benefits of your product and you have a captive audience.

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Tagged as: Direct marketing, Marketing Strategy, multichannel marketing

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4 comments to “Writing better copy”

W.R.Printz says:
December 8, 2009 at 12:55 pm

I need to relearn these points each time I write!
Ryan Lou says:
December 8, 2009 at 9:28 pm

Life’s a learning experience.
silver photo frame says:
October 30, 2010 at 7:59 pm

Hi. I wanted to thank you for the super information you have posted on your blog. I will likely come back to read it again and have signed up to your RSS feed. Have a wonderful day.
web technologies 2.0 says:
November 1, 2010 at 11:17 am

Hi! Is it OK if I ask something kinda off topic? I’m trying to view this page on my new iPad but it won’t show up properly, do you have any solutions? Should I try and find an update for my software or something? Thanks in advance! Jennine x

Comments are closed.